21 Facts About Generation Z That You Need To Know

Generation Z-ers (born after Millennials)  are always connected. They have access to a wealth of resources and information literally at their fingertips. They are the instant information and instant speed generation.

Generation Z When a “Gen Z-er” lands on a webpage for instance...there could be, video, audio, navigation tools, widgets with RSS feeds and/or advertisements, etc.

The Generation Z reader scans pages for the information they need. They quickly move to another website or resource if they don’t find what they’re looking for fast.
They glance at headlines or headers at a pace that would make a Boomer quiver. (Carr, 2011).  

This should also explain why researchers at American Institute of Research (2002) found that children who use the Internet complete their homework quicker than those who do not (Levin & Arafeh, 2002).

It makes sense that Generation Z learns better in the school day and with homework by integrating technology. If they are always connected to technology in their social lives it would make sense that they would be motivated in a learning environment where they are more comfortable and engaged.

So here’s 21 facts that will help you better understand Generation Z.

  • Children in Gen Z have immediate access to publishing their thoughts and ideas through social media such as Twitter, Facebook, blogs and YouTube
  • They are master multi-taskers since they multi-task nonstop
  • They must be taught to be creative
  • 64% have constant internet access
  • They spend 8-9 hours per day connected to at least one form of media.
  • 90% of secondary students have mobile devices
  • 20% of elementary students have mobile devices
  • They are the most independent generation because they have had less direct parental supervision since they have usually been in daycare as a result of being in single parent homes or having both parents in the workforce.
  • Gen Z spends less time than any others in human history using conversation to communicate.
  • They view marriage as less important, but they view parenting as much more important
  • They have more purchasing power than any previous generation did at a comparable age
  • They have higher rates of obesity
  • They are extremely social and group oriented.
  • They are diverse and tolerant of diversity.
  • They prefer game-like learning situations
  • They are more visual than other generations
  • Bad news – They live at home longer than any previous generations!
  • Obviously, they utilize technology more than other previous generations.
  • They view technology as a given, not a reward or piece of equipment.  It is a necessity.
  • They place value on the speed of their work, not accuracy.
  • Their attention span is shorter, and they have a high dependency on technology.

Want to know about these crazy kids? How they learn and how you can meet them right where they are?

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(Elmore, 2012; Fedock & Young, 2013; Kemp, n.d.; Kinash, Wood, & Knight, 2013; Kotchick, & Forehand,  2002; Miller, 2011; Rozario, 2011; Schroer, 2004; Walsh, Branham, & Payne, 2013; Taylor, 2004)



Matt Phillip Senior Marketing Manager at Thrivist, LLC